UNDERGROUNDERS

This was a collaborative project between multiple creative courses. The brief asked us to pick a catalyst keyword that would spark project ideas that would fit with the overall theme of Birmingham. Our word was ‘Divided’ and that inspired us to explore the hidden fashion of the city to create a multimedia fashion project. It included three podcast episodes discussing the various hidden fashion subcultures in the city through interviews, a look book the showcased the various outfits we came across, and an Instagram page that posted photos, illustrations and promotion.

I worked on this in a group of six, including photographers, illustrators and graphic designers. My role was to figure out the visual identity and theming as well as designing a look book and some social media assets. For the visuals, I experimented with various styles inspired by the subcultures we interviewed. We ended up settling for an urban graffiti style with matching typography to fit the city aesthetic.

Collaborators: _wildrosedesigns_, amomelora, l_a_riley, _nish.x_