VIDEO GAME
PROMOTION
VIDEO ESSAY

UNIVERSITY PROJECT

Research & Video Editing

As part of my final year at university, I had to write a dissertation. The topic I chose to research and write about was modern video game promotion, and if it is successful in conveying the player’s experience. As Graphic Communication was a creative course, I had the choice to create a visual output for my essay. I chose to edit together a video essay to better articulate the points I was making and discussing.

The video delves into three major topics:

  • What makes video game promotion successful?

  • How does branding convey the product?

  • Consumer loyalty

Previous

INTERROGATE THE TRUTH
Next

CLIMATE CRISIS